Social media has seen a huge resurgence in usage due to COVID-19. Not only are people scrolling out of boredom but they are seeking information. Facebook is leading the way, many people had left this platform and are now flocking back for connection, Facebook live events and I have read that they are quickly trying to implement a zoom like feature through Facebook messenger.
I found the infographic below on Pinterest, I thought it was a good way to present what Facebook marketing looks like.
Here is a link for an more in depth look at social media trends if you want to learn more: https://influencermarketinghub.com/social-media-trends/
What should you be communicating? What needs to be be communicated? In this unusual time - our communications to our customers is essential.
Your customers are your best resource for what you should be communicating. If you are receiving the same question repeatedly, then you are not communicating what people need to hear.
Where do you start?