Email lists are a great way to connect directly with your customers. Your customers are 5 times more likely to see an email than a social media post from your business. With Canadian CASL requirements, you are required by law to ask permission to send out emails to your customers. Which means that the email addresses you have are those that are interested in what you are doing. Therefore you have a captive audience of those that want to be reached by you.
By relying on social media you are essentially renting space. You are either paying to be seen or battling algorithms. Emails land right in your customers inbox.
What should your emails include?
This is the best form of communication for your business. Use this time to set up the list and creating content and then when you are open for business you already have a list of people that are waiting to hear all about it.